Caviar Club
An exclusive membership designed for caviar enthusiasts who appreciate the finest things in life.
Member benefits
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Priority access to limited releases — first choice of the rarest tins, before they are announced.
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Members-only pricing — preferential terms across the collection, all year round.
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Exclusive events — dinners, salons and evenings reserved for the Society.
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Private tastings — guided flights with our caviar master, for you and your guests.
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Early product launches — taste what is coming before anyone else.
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Concierge ordering service — one message, and it is handled.
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Luxury lifestyle partnerships — privileges with houses and maisons we admire.
Choose your membership
Choose from monthly, quarterly, or annual memberships.
The Society keeps fine caviar close, all year round.
Silver
• Complimentary premium delivery above a defined spend
• Birthday gift - for example, a complimentary 30g tin with a qualifying order
• Early access to limited-edition caviar and seasonal gift collections
• Members-only seasonal privileges and offers
• Invitations to selected Perle Royale tastings and events
• Priority access to Christmas and New Year stock
• Complimentary mother-of-pearl spoon with the first qualifying order
• Access to members-only serving guides, recipes and chef collaborations
• Silver member pricing on selected tasting experiences
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Complimentary Silver status after £500-£750 qualifying annual spend.
Gold
• Everything included in Silver
• Complimentary premium chilled delivery, subject to area and cut-off times
• Gold welcome gift - e.g. 30g/50g caviar with a mother-of-pearl spoon in luxury presentation
• Annual birthday caviar gift
• Priority access to Beluga, rare batches and limited releases
• Invitations to private caviar tastings
• Access to selected chef dinners and luxury partner events
• Complimentary upgrades to luxury gift packaging
• Personalised gift cards and notes
• Dedicated WhatsApp concierge for orders
• Personal recommendations based on purchase preferences
• Priority Christmas and New Year's Eve ordering
• Access to selected products before public release
• Occasional surprise gifts throughout the year
Perle Royale Prive - Membership Concept Page 2
• Annual private tasting-for-two privilege, or equivalent VIP experience, at a defined spend level
• Gold Member Reserve - the ability to request preferred caviar to be reserved for important occasions
Complimentary Gold status after £2,000+ qualifying annual spend.
Suggested annual qualification
Private-client privilege
Special delivery
Birthday gift
Early access
Member events
Rare caviar access
Gift packaging upgrades
Personal concierge
Private tasting privileges
Gold Member Reserve
£2,000+
10%
Premium
Premium gift
First priority
VIP access
✓
✓
✓
✓
✓
£2,000+
10%
Premium
Premium gift
First priority
VIP access
✓
✓
✓
✓
✓
Privilege
Silver
Gold
The Gold Experience
Gold should feel materially different from Silver. The value should come from recognition, priority and personal
PERLE ROYAL PRIVE
GOLD MEMBER
No. 0087
A numbered physical Gold membership card presented in a dark navy envelope could turn qualification into a memorable luxury moment.
Gold should remain selective enough to preserve its sense of status.
Strategic Purpose
The programme should also identify Perle Royale's most valuable private clients. Gold members can become the inner circle invited first to launches, tastings, rare releases, private dinners and important collaborations.
Over time, this group can drive repeat purchasing, referrals and high-value gifting.